:root {
  --wine: #431c1c;
  --wine-dark: #1f0d0d;
  --coral: #e76f51;
  --wheat: #d9c08d;
  --taupe-brand: #857a7a;
  --taupe: #6f6464;
  --coral-text: #b84b34;
  --paper: #f5f3ed;
  --warm: #e9dcd6;
  --white: #fffdfa;
  --line: rgba(67, 28, 28, .17);
  --shadow: 0 24px 70px rgba(58, 29, 25, .14);
  --max: 1440px;
  --pad: clamp(22px, 4vw, 68px);
}

* { box-sizing: border-box; }
html { max-width: 100%; overflow-x: clip; scroll-behavior: smooth; background: var(--paper); }
body { margin: 0; overflow-x: clip; color: var(--wine); background: var(--paper); font-family: "Satoshi", Arial, Helvetica, sans-serif; font-size: 16px; line-height: 1.5; -webkit-font-smoothing: antialiased; }
body.menu-open { overflow: hidden; }
img, video, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, input, textarea { font: inherit; }
button { color: inherit; }
::selection { color: var(--paper); background: var(--coral); }

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; z-index: 1000; top: 8px; left: 8px; transform: translateY(-150%); padding: 10px 14px; color: var(--paper); background: var(--wine); border-radius: 4px; }
.skip-link:focus { transform: none; }
.section-shell { width: min(100%, var(--max)); margin-inline: auto; padding-inline: var(--pad); }

.announcement { min-height: 34px; display: flex; align-items: center; justify-content: center; gap: 18px; padding: 7px var(--pad); color: var(--paper); background: var(--wine-dark); font-size: 12px; letter-spacing: .02em; }
.announcement a { color: var(--wheat); border-bottom: 1px solid rgba(217, 192, 141, .5); }

.site-header { position: sticky; z-index: 100; top: 0; min-height: 76px; display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 30px; padding: 0 var(--pad); border-bottom: 1px solid var(--line); background: rgba(245, 243, 237, .88); backdrop-filter: blur(18px); transition: box-shadow .3s ease, background .3s ease; }
.site-header.is-scrolled { background: rgba(245, 243, 237, .96); box-shadow: 0 10px 35px rgba(67, 28, 28, .06); }
.wordmark { justify-self: start; display: inline-flex; align-items: center; gap: 11px; font-size: 17px; font-weight: 600; letter-spacing: -.02em; }
.wordmark i { color: var(--coral); font-family: Georgia, serif; font-weight: 400; }
.brand-mark { width: 34px; height: 34px; fill: none; stroke: currentColor; stroke-width: 1.5; }
.desktop-nav { display: flex; align-items: center; justify-content: center; gap: clamp(20px, 3vw, 42px); font-size: 13px; font-weight: 500; }
.desktop-nav a { position: relative; padding: 9px 0; }
.desktop-nav a::after { content: ""; position: absolute; right: 0; bottom: 4px; left: 0; height: 1px; transform: scaleX(0); transform-origin: right; background: var(--coral); transition: transform .25s ease; }
.desktop-nav a:hover::after, .desktop-nav a:focus-visible::after { transform: scaleX(1); transform-origin: left; }
.desktop-cta { justify-self: end; }
.menu-toggle, .mobile-nav { display: none; }

.button { min-height: 52px; display: inline-flex; align-items: center; justify-content: center; gap: 18px; padding: 0 22px; border: 1px solid transparent; border-radius: 3px; font-size: 14px; font-weight: 600; cursor: pointer; transition: transform .22s ease, color .22s ease, background .22s ease, border-color .22s ease; }
.button:hover { transform: translateY(-2px); }
.button:focus-visible, a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible, summary:focus-visible { outline: 2px solid var(--coral); outline-offset: 3px; }
.button-small { min-height: 40px; padding: 0 17px; font-size: 12px; }
.button-ink { color: var(--paper); background: var(--wine); }
.button-ink:hover { background: var(--wine-dark); }
.button-coral { color: var(--wine-dark); background: var(--coral); }
.button-coral:hover { background: #f17d60; }
.text-link { display: inline-flex; gap: 18px; align-items: center; padding: 12px 0; border-bottom: 1px solid var(--line); font-size: 14px; font-weight: 600; }

.hero { min-height: calc(100svh - 110px); display: grid; grid-template-columns: minmax(0, .92fr) minmax(520px, 1.08fr); grid-template-rows: 1fr auto; column-gap: clamp(38px, 6vw, 105px); align-items: center; padding-top: clamp(54px, 8vh, 105px); padding-bottom: 28px; }
.hero-copy { align-self: center; padding-bottom: 3vh; }
.eyebrow, .section-kicker { margin: 0 0 24px; color: var(--taupe); font-size: 11px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; }
.eyebrow { display: flex; align-items: center; gap: 12px; }
.eyebrow span { width: 26px; height: 1px; background: var(--coral); }
.hero h1 { margin: 0; font-size: clamp(58px, 7.5vw, 116px); font-weight: 600; line-height: .88; letter-spacing: -.067em; }
.hero h1 em, .manifesto h2 em { color: var(--coral); font-family: Georgia, "Times New Roman", serif; font-weight: 400; }
.hero-lede { max-width: 650px; margin: 34px 0 30px; color: #675b5b; font-size: clamp(18px, 1.6vw, 24px); line-height: 1.42; letter-spacing: -.025em; }
.hero-actions { display: flex; align-items: center; gap: 28px; }
.hero-stage { position: relative; overflow: hidden; align-self: stretch; min-height: 540px; display: flex; flex-direction: column; justify-content: center; padding: 58px 26px 106px; color: var(--paper); background: var(--wine-dark); border-radius: 3px; box-shadow: var(--shadow); }
.hero-stage::before { content: ""; position: absolute; inset: 0; opacity: .18; background-image: linear-gradient(rgba(245,243,237,.15) 1px, transparent 1px), linear-gradient(90deg, rgba(245,243,237,.15) 1px, transparent 1px); background-size: 40px 40px; mask-image: linear-gradient(to bottom, #000, transparent 72%); }
.stage-meta, .stage-caption { position: absolute; z-index: 2; right: 26px; left: 26px; display: flex; align-items: center; justify-content: space-between; }
.stage-meta { top: 21px; font-size: 11px; letter-spacing: .08em; text-transform: uppercase; }
.stage-meta b { margin-right: 10px; color: var(--wheat); }
.live-status { display: flex; align-items: center; gap: 7px; color: rgba(245,243,237,.68); }
.live-status i { width: 6px; height: 6px; border-radius: 50%; background: var(--coral); box-shadow: 0 0 0 5px rgba(231,111,81,.12); }
.hero-stage video { position: relative; z-index: 1; width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: contain; border: 1px solid rgba(245,243,237,.16); border-radius: 2px; background: #160b0b; }
.stage-caption { bottom: 22px; align-items: flex-start; gap: 24px; }
.stage-caption span { flex: 0 0 auto; color: var(--wheat); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }
.stage-caption p { max-width: 410px; margin: 0; color: rgba(245,243,237,.76); font-size: 13px; text-align: right; }
.video-control { position: absolute; z-index: 4; right: 38px; bottom: 114px; display: flex; align-items: center; gap: 8px; padding: 7px 9px; color: var(--paper); background: rgba(31,13,13,.72); border: 1px solid rgba(245,243,237,.22); border-radius: 99px; font-size: 10px; cursor: pointer; backdrop-filter: blur(8px); }
.pause-icon { width: 8px; height: 9px; border-right: 2px solid currentColor; border-left: 2px solid currentColor; }
.play-icon { width: 0; height: 0; margin-left: 1px; border-top: 5px solid transparent; border-bottom: 5px solid transparent; border-left: 8px solid currentColor; }
.hero-index { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; padding-top: 24px; border-top: 1px solid var(--line); color: var(--taupe); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }

.discipline-strip, .marquee { width: 100%; max-width: 100vw; overflow: hidden; }
.discipline-strip { padding: 16px 0; color: var(--paper); background: var(--coral); }
.marquee { position: relative; height: 18px; }
.marquee-track { position: absolute; inset: 0 auto auto 0; width: max-content; display: flex; align-items: center; animation: marquee 38s linear infinite; }
.marquee span { padding: 0 25px; font-size: 12px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.marquee i { width: 5px; height: 5px; border-radius: 50%; background: var(--wine); }
@keyframes marquee { to { transform: translateX(-50%); } }

.manifesto { color: var(--paper); background: var(--wine); }
.manifesto-grid { display: grid; grid-template-columns: .42fr 1.05fr .72fr; column-gap: clamp(35px, 6vw, 100px); padding-top: clamp(95px, 11vw, 170px); padding-bottom: clamp(90px, 10vw, 150px); }
.manifesto .section-kicker { color: var(--wheat); }
.manifesto h2 { margin: 0; font-size: clamp(43px, 5vw, 77px); font-weight: 500; line-height: 1.03; letter-spacing: -.055em; }
.manifesto-copy { padding-top: 7px; color: rgba(245,243,237,.72); font-size: 17px; }
.manifesto-copy p { margin: 0 0 20px; }
.decision-line { grid-column: 2 / -1; display: grid; grid-template-columns: repeat(3, 1fr); margin-top: 72px; border-top: 1px solid rgba(245,243,237,.22); }
.decision-line div { position: relative; padding: 24px 20px 0 0; border-right: 1px solid rgba(245,243,237,.14); }
.decision-line div:last-child { border: 0; padding-left: 26px; }
.decision-line div:nth-child(2) { padding-left: 26px; }
.decision-line b { color: var(--coral); font-size: 10px; }
.decision-line span { display: block; margin: 20px 0 7px; color: var(--paper); font-size: 24px; }
.decision-line small { color: rgba(245,243,237,.5); }

.services { display: grid; grid-template-columns: .68fr 1.32fr; gap: clamp(50px, 7vw, 120px); padding-top: clamp(95px, 11vw, 165px); padding-bottom: clamp(100px, 12vw, 180px); }
.services-intro { position: sticky; top: 130px; align-self: start; }
.services-intro h2, .film-sticky h2, .method-intro h2, .measurement h2, .principles h2, .faq h2 { margin: 0; font-size: clamp(42px, 4.6vw, 70px); font-weight: 500; line-height: 1.02; letter-spacing: -.055em; }
.services-intro > p:last-child, .film-sticky > p, .method-intro > p, .principles-head > p { max-width: 470px; margin-top: 28px; color: var(--taupe); font-size: 17px; }
.service-list { border-top: 1px solid var(--line); }
.service-row { display: grid; grid-template-columns: 50px minmax(230px, .88fr) minmax(280px, 1.12fr); gap: 24px; align-items: center; min-height: 290px; padding: 32px 0; border-bottom: 1px solid var(--line); }
.service-number { align-self: start; padding-top: 8px; color: var(--coral-text); font-size: 11px; font-weight: 600; }
.service-row h3 { margin: 0 0 13px; font-size: clamp(26px, 2.2vw, 36px); font-weight: 500; letter-spacing: -.04em; }
.service-row p { max-width: 380px; margin: 0; color: var(--taupe); }
.territory-map, .creative-stack, .learning-loop { position: relative; min-height: 185px; overflow: hidden; background: var(--warm); border: 1px solid rgba(67,28,28,.08); border-radius: 2px; }
.territory-map svg { position: absolute; inset: 26px 12px 0; width: calc(100% - 24px); fill: none; stroke: rgba(67,28,28,.34); stroke-width: 1; stroke-dasharray: 4 5; }
.map-node { position: absolute; z-index: 2; padding: 6px 10px; color: var(--wine); background: var(--paper); border: 1px solid rgba(67,28,28,.14); border-radius: 99px; font-size: 9px; text-transform: uppercase; letter-spacing: .08em; box-shadow: 0 8px 22px rgba(67,28,28,.08); }
.node-a { top: 70px; left: 9%; }.node-b { top: 27px; left: 39%; }.node-c { top: 112px; left: 46%; }.node-d { top: 68px; right: 7%; background: var(--coral); border-color: var(--coral); }
.creative-stack { padding: 28px; }
.creative-stack div { position: absolute; width: 76%; padding: 14px 17px; background: var(--paper); border: 1px solid rgba(67,28,28,.13); box-shadow: 0 10px 28px rgba(67,28,28,.06); transform: rotate(-2deg); }
.creative-stack div:nth-child(1) { top: 24px; left: 9%; }.creative-stack div:nth-child(2) { top: 69px; left: 15%; transform: rotate(1.5deg); }.creative-stack div:nth-child(3) { top: 114px; left: 11%; transform: rotate(-.6deg); border-left: 3px solid var(--coral); }
.creative-stack span { display: block; color: var(--coral-text); font-size: 8px; letter-spacing: .1em; text-transform: uppercase; }
.creative-stack b { display: block; margin-top: 4px; font-size: 11px; font-weight: 500; }
.learning-loop svg { width: 80%; height: 100%; margin: 0 auto; fill: none; stroke: var(--wine); stroke-width: 1.5; }
.learning-loop span { position: absolute; padding: 6px 9px; background: var(--paper); border-radius: 99px; font-size: 9px; text-transform: uppercase; letter-spacing: .08em; }
.learning-loop span:nth-of-type(1) { left: 10%; bottom: 34%; }.learning-loop span:nth-of-type(2) { top: 10%; left: 47%; }.learning-loop span:nth-of-type(3) { right: 8%; bottom: 31%; color: var(--paper); background: var(--wine); }

.film-section { color: var(--paper); background: var(--wine-dark); }
.film-grid { display: grid; grid-template-columns: .62fr 1.38fr; gap: clamp(50px, 8vw, 130px); padding-top: clamp(95px, 11vw, 170px); padding-bottom: clamp(100px, 12vw, 180px); }
.film-sticky { position: sticky; top: 130px; align-self: start; }
.film-sticky .section-kicker { color: var(--wheat); }
.film-sticky > p { color: rgba(245,243,237,.6); }
.film-legend { display: flex; flex-wrap: wrap; gap: 12px 20px; margin-top: 38px; font-size: 10px; letter-spacing: .05em; text-transform: uppercase; }
.film-legend span { display: flex; align-items: center; gap: 7px; }
.film-legend i { width: 8px; height: 8px; display: inline-block; border-radius: 50%; }
.legend-prompt { background: var(--paper); }.legend-answer { background: var(--wheat); }.legend-ad { background: var(--coral); }
.film-sticky small { display: block; max-width: 390px; margin-top: 22px; color: rgba(245,243,237,.38); line-height: 1.5; }
.film-reel { display: grid; gap: 90px; }
.film-card { position: relative; }
.film-head { display: flex; justify-content: space-between; margin-bottom: 13px; color: rgba(245,243,237,.5); font-size: 10px; letter-spacing: .1em; text-transform: uppercase; }
.film-card video { aspect-ratio: 16 / 9; width: 100%; object-fit: cover; background: #150909; border: 1px solid rgba(245,243,237,.14); }
.film-card .video-control { right: 16px; bottom: 98px; }
.film-copy { display: grid; grid-template-columns: 1fr .88fr; gap: 28px; align-items: start; padding-top: 20px; }
.film-copy h3 { margin: 0; font-size: 26px; font-weight: 500; letter-spacing: -.035em; }
.film-copy p { margin: 0; color: rgba(245,243,237,.52); font-size: 14px; }

.method { padding-top: clamp(95px, 11vw, 165px); padding-bottom: clamp(100px, 12vw, 180px); }
.method-intro { display: grid; grid-template-columns: .4fr 1fr .6fr; column-gap: 40px; align-items: end; margin-bottom: 60px; }
.method-intro .section-kicker { align-self: start; }
.method-intro > p { margin: 0; }
.campaign-lab { overflow: hidden; background: var(--white); border: 1px solid var(--line); border-radius: 3px; box-shadow: var(--shadow); }
.lab-tabs { display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 1px solid var(--line); }
.lab-tabs button { padding: 20px; color: var(--taupe); background: transparent; border: 0; border-right: 1px solid var(--line); cursor: pointer; font-size: 12px; font-weight: 600; text-transform: uppercase; letter-spacing: .1em; }
.lab-tabs button:last-child { border: 0; }
.lab-tabs button[aria-selected="true"] { color: var(--paper); background: var(--wine); }
.lab-layout { display: grid; grid-template-columns: .85fr 1.15fr; min-height: 570px; }
.lab-steps { padding: 34px clamp(26px, 4vw, 58px); border-right: 1px solid var(--line); }
.lab-step { display: grid; grid-template-columns: 34px 1fr; gap: 15px; padding: 23px 0; border-bottom: 1px solid var(--line); }
.lab-step > span { width: 25px; height: 25px; display: grid; place-items: center; color: var(--taupe); border: 1px solid var(--line); border-radius: 50%; font-size: 9px; }
.lab-step.is-active > span { color: var(--wine); background: var(--coral); border-color: var(--coral); }
.lab-step b { font-size: 15px; font-weight: 600; }
.lab-step p { margin: 7px 0 0; color: var(--taupe); font-size: 13px; }
.ad-preview { align-self: center; width: min(78%, 560px); margin: 55px auto; background: var(--paper); border: 1px solid rgba(67,28,28,.14); border-radius: 12px; box-shadow: 0 35px 80px rgba(67,28,28,.16); }
.preview-label { display: flex; justify-content: space-between; padding: 12px 16px; color: var(--taupe); border-bottom: 1px solid var(--line); font-size: 9px; text-transform: uppercase; letter-spacing: .09em; }
.preview-visual { position: relative; min-height: 215px; overflow: hidden; display: grid; place-items: center; background: var(--wheat); transition: background .3s ease; }
.preview-visual[data-lab-visual="comparing"] { background: var(--warm); }
.preview-visual[data-lab-visual="deciding"] { background: #c8baa6; }
.preview-visual small { position: absolute; bottom: 14px; left: 16px; padding: 5px 8px; color: var(--paper); background: var(--wine); font-size: 9px; letter-spacing: .08em; text-transform: uppercase; }
.product-object { width: 112px; height: 148px; position: relative; border: 3px solid var(--wine); border-radius: 19px 19px 11px 11px; box-shadow: 9px 11px 0 rgba(67,28,28,.13); transition: all .3s ease; }
.product-object::before { content: ""; position: absolute; top: -24px; left: 28px; width: 50px; height: 25px; border: 3px solid var(--wine); border-bottom: 0; border-radius: 14px 14px 0 0; }
.product-object::after { content: ""; position: absolute; right: 19px; bottom: -10px; width: 10px; height: 10px; background: var(--wine); border-radius: 50%; box-shadow: -58px 0 var(--wine); }
.preview-visual[data-lab-visual="comparing"] .product-object { width: 155px; height: 110px; border-radius: 6px; box-shadow: 12px 12px 0 rgba(67,28,28,.1); }
.preview-visual[data-lab-visual="comparing"] .product-object::before { top: 18px; left: 20px; width: 110px; height: 7px; border: 0; border-radius: 0; background: var(--coral); box-shadow: 0 21px rgba(67,28,28,.2), 0 42px rgba(67,28,28,.2), 0 63px rgba(67,28,28,.2); }
.preview-visual[data-lab-visual="comparing"] .product-object::after { display: none; }
.preview-visual[data-lab-visual="deciding"] .product-object { width: 145px; height: 145px; border-radius: 50%; box-shadow: none; }
.preview-visual[data-lab-visual="deciding"] .product-object::before { top: 33px; left: 33px; width: 74px; height: 74px; border: 2px solid var(--coral); border-radius: 50%; }
.preview-visual[data-lab-visual="deciding"] .product-object::after { right: 49px; bottom: 49px; width: 42px; height: 42px; background: var(--coral); border-radius: 50%; box-shadow: none; }
.preview-body { padding: 23px; }
.preview-body h3 { margin: 0; font-size: 23px; font-weight: 600; letter-spacing: -.03em; }
.preview-body p { min-height: 48px; margin: 9px 0 20px; color: var(--taupe); font-size: 13px; }
.preview-cta { display: flex; align-items: center; justify-content: space-between; padding-top: 15px; border-top: 1px solid var(--line); font-size: 12px; font-weight: 600; }
.lab-foot { display: flex; justify-content: space-between; padding: 14px 22px; color: var(--taupe); background: var(--warm); border-top: 1px solid var(--line); font-size: 10px; letter-spacing: .05em; text-transform: uppercase; }
.lab-foot p { margin: 0; }
.lab-foot p:first-child { display: flex; align-items: center; gap: 8px; }
.lab-foot p:first-child span { width: 6px; height: 6px; border-radius: 50%; background: var(--coral); }

.measurement { padding: clamp(95px, 11vw, 165px) 0; background: var(--warm); }
.measurement-grid { display: grid; grid-template-columns: .58fr 1.42fr; gap: clamp(50px, 7vw, 110px); align-items: center; }
.measurement-copy > p:not(.section-kicker) { max-width: 430px; margin: 28px 0; color: var(--taupe); font-size: 17px; }
.metric-list { display: flex; flex-wrap: wrap; gap: 8px; padding: 0; list-style: none; }
.metric-list li { padding: 7px 10px; background: rgba(245,243,237,.75); border: 1px solid var(--line); border-radius: 99px; font-size: 10px; text-transform: uppercase; letter-spacing: .07em; }
.signal-board { background: var(--paper); border: 1px solid var(--line); box-shadow: var(--shadow); }
.board-head { display: flex; justify-content: space-between; align-items: center; padding: 19px 22px; border-bottom: 1px solid var(--line); }
.board-head span { display: block; font-weight: 600; }
.board-head small { display: block; margin-top: 3px; color: var(--taupe); }
.board-status { padding: 6px 9px; color: var(--wine); background: var(--wheat); border-radius: 99px; font-size: 9px; text-transform: uppercase; letter-spacing: .08em; }
.board-grid { display: grid; grid-template-columns: 1.45fr .55fr; }
.signal-chart { padding: 28px; border-right: 1px solid var(--line); }
.chart-label { display: flex; justify-content: space-between; margin-bottom: 18px; font-size: 11px; }
.chart-label b { color: var(--taupe); font-weight: 400; }
.signal-chart svg { width: 100%; overflow: visible; }
.chart-grid { fill: none; stroke: rgba(67,28,28,.1); stroke-width: 1; }
.chart-area { fill: rgba(231,111,81,.13); }
.chart-line { fill: none; stroke: var(--coral); stroke-width: 3; }
.chart-dots { fill: var(--paper); stroke: var(--coral); stroke-width: 3; }
.chart-axis { display: flex; justify-content: space-between; margin-top: 9px; color: var(--taupe); font-size: 9px; }
.learning-notes { display: grid; }
.learning-notes p { margin: 0; padding: 24px 20px; border-bottom: 1px solid var(--line); }
.learning-notes p:last-child { border: 0; }
.learning-notes span { color: var(--coral-text); font-size: 9px; }
.learning-notes b, .learning-notes small { display: block; }
.learning-notes b { margin: 7px 0 5px; font-size: 13px; }
.learning-notes small { color: var(--taupe); line-height: 1.4; }

.principles { padding-top: clamp(95px, 11vw, 165px); padding-bottom: clamp(90px, 10vw, 150px); }
.principles-head { display: grid; grid-template-columns: .4fr 1fr .6fr; column-gap: 40px; align-items: end; margin-bottom: 62px; }
.principles-head .section-kicker { align-self: start; }
.principles-head > p { margin: 0; }
.principle-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.principle-card { min-height: 300px; padding: 32px clamp(22px, 3vw, 46px) 40px; border-right: 1px solid var(--line); }
.principle-card:last-child { border: 0; }
.principle-card span { color: var(--coral-text); font-size: 10px; }
.principle-card h3 { margin: 70px 0 18px; font-size: 25px; font-weight: 500; letter-spacing: -.035em; }
.principle-card p { margin: 0; color: var(--taupe); }
.policy-link { display: inline-flex; gap: 18px; margin-top: 28px; padding-bottom: 5px; border-bottom: 1px solid var(--line); font-size: 12px; font-weight: 600; }

.faq { display: grid; grid-template-columns: .62fr 1.38fr; gap: clamp(50px, 8vw, 130px); padding-top: clamp(80px, 9vw, 130px); padding-bottom: clamp(100px, 12vw, 180px); border-top: 1px solid var(--line); }
.faq-head { position: sticky; top: 130px; align-self: start; }
.faq-list { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { display: flex; align-items: center; justify-content: space-between; gap: 30px; padding: 25px 0; cursor: pointer; list-style: none; font-size: 20px; font-weight: 500; letter-spacing: -.02em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary span { color: var(--coral); font-size: 28px; font-weight: 300; transition: transform .25s ease; }
.faq details[open] summary span { transform: rotate(45deg); }
.faq details div { overflow: hidden; }
.faq details p { max-width: 710px; margin: 0; padding: 0 55px 28px 0; color: var(--taupe); }

.brief { color: var(--paper); background: var(--wine); }
.brief-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(50px, 8vw, 135px); padding-top: clamp(90px, 10vw, 150px); padding-bottom: clamp(90px, 10vw, 150px); }
.brief .section-kicker { color: var(--wheat); }
.brief-copy h2 { max-width: 660px; margin: 0; font-size: clamp(48px, 6vw, 90px); font-weight: 500; line-height: .97; letter-spacing: -.06em; }
.brief-copy p:not(.section-kicker) { max-width: 520px; margin: 30px 0 26px; color: rgba(245,243,237,.6); font-size: 17px; }
.brief-copy > a { color: var(--wheat); border-bottom: 1px solid rgba(217,192,141,.4); font-size: 14px; }
.brief-form { align-self: end; }
.brief-form label { display: block; margin-bottom: 24px; }
.brief-form label > span { display: block; margin-bottom: 8px; color: rgba(245,243,237,.56); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }
.brief-form input, .brief-form textarea { width: 100%; color: var(--paper); background: transparent; border: 0; border-bottom: 1px solid rgba(245,243,237,.3); border-radius: 0; resize: vertical; }
.brief-form input { height: 49px; }
.brief-form textarea { padding: 10px 0; }
.brief-form input:focus, .brief-form textarea:focus { border-color: var(--coral); outline: none; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.form-foot { display: flex; align-items: center; justify-content: space-between; gap: 25px; margin-top: 36px; }
.form-foot p { max-width: 330px; margin: 0; color: rgba(245,243,237,.4); font-size: 10px; }

.site-footer { color: var(--paper); background: var(--wine-dark); }
.footer-grid { min-height: 470px; display: grid; grid-template-columns: .38fr 1fr .35fr; grid-template-rows: 1fr auto; column-gap: 50px; align-items: center; padding-top: 80px; padding-bottom: 30px; }
.footer-mark { width: 120px; }
.footer-mark svg { fill: none; stroke: var(--wheat); stroke-width: 1; }
.footer-word { display: flex; align-items: baseline; gap: 18px; font-size: clamp(50px, 8vw, 122px); font-weight: 600; letter-spacing: -.075em; }
.footer-word i { color: var(--coral); font-family: Georgia, serif; font-weight: 400; }
.footer-links { display: grid; gap: 12px; justify-self: end; color: rgba(245,243,237,.62); font-size: 13px; }
.footer-links a:hover { color: var(--wheat); }
.footer-meta { grid-column: 1 / -1; display: flex; justify-content: space-between; padding-top: 24px; border-top: 1px solid rgba(245,243,237,.17); color: rgba(245,243,237,.38); font-size: 10px; text-transform: uppercase; letter-spacing: .08em; }
.footer-meta p { margin: 0; }

.reveal { opacity: 0; transform: translateY(24px); transition: opacity .75s ease, transform .75s cubic-bezier(.2,.65,.25,1); }
.reveal.is-visible { opacity: 1; transform: none; }

.not-found-body { min-height: 100svh; display: grid; place-items: center; padding: 24px; overflow: hidden; color: var(--paper); background: var(--wine); }
.not-found-wrap { width: min(820px, 100%); }
.not-found-mark { width: 72px; fill: none; stroke: var(--wheat); stroke-width: 1.5; }
.not-found-code { margin: 80px 0 10px; color: var(--coral); font-size: 12px; letter-spacing: .14em; text-transform: uppercase; }
.not-found-wrap h1 { max-width: 720px; margin: 0; font-size: clamp(58px, 10vw, 120px); font-weight: 500; line-height: .9; letter-spacing: -.07em; }
.not-found-wrap p { max-width: 530px; margin: 30px 0; color: rgba(245,243,237,.62); font-size: 18px; }
.not-found-wrap a { display: inline-flex; padding: 14px 18px; color: var(--wine-dark); background: var(--coral); border-radius: 3px; font-weight: 600; }

@media (max-width: 1160px) {
  .hero { grid-template-columns: .9fr 1.1fr; column-gap: 35px; }
  .hero-stage { min-height: 460px; }
  .manifesto-grid { grid-template-columns: .3fr 1fr .7fr; }
  .service-row { grid-template-columns: 36px 1fr; }
  .service-row > div:last-child { grid-column: 2; }
  .measurement-grid { grid-template-columns: 1fr; }
  .measurement-copy { display: grid; grid-template-columns: .4fr 1fr .6fr; column-gap: 30px; align-items: end; }
  .measurement-copy > p:not(.section-kicker) { margin: 0; }
  .metric-list { grid-column: 2 / -1; }
  .footer-grid { grid-template-columns: .3fr 1fr .3fr; }
}

@media (max-width: 900px) {
  .site-header { grid-template-columns: 1fr auto; min-height: 68px; }
  .desktop-nav, .desktop-cta { display: none; }
  .menu-toggle { width: 42px; height: 42px; display: grid; place-content: center; gap: 6px; padding: 0; background: transparent; border: 1px solid var(--line); border-radius: 50%; }
  .menu-toggle span:not(.sr-only) { width: 18px; height: 1px; background: currentColor; transition: transform .2s ease; }
  .menu-toggle[aria-expanded="true"] span:nth-of-type(2) { transform: translateY(3.5px) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] span:nth-of-type(3) { transform: translateY(-3.5px) rotate(-45deg); }
  .mobile-nav { position: fixed; inset: 68px 0 0; display: flex; flex-direction: column; align-items: stretch; gap: 0; padding: 35px var(--pad); color: var(--paper); background: var(--wine-dark); }
  .mobile-nav[hidden] { display: none; }
  .mobile-nav > a:not(.button) { padding: 18px 0; border-bottom: 1px solid rgba(245,243,237,.15); font-size: 25px; }
  .mobile-nav .button { margin-top: 32px; }
  .hero { min-height: auto; grid-template-columns: 1fr; grid-template-rows: auto; padding-top: 78px; }
  .hero-copy { padding-bottom: 50px; }
  .hero h1 { font-size: clamp(66px, 13vw, 105px); }
  .hero-stage { min-height: 620px; }
  .hero-index { margin-top: 35px; }
  .manifesto-grid { grid-template-columns: .36fr 1.64fr; row-gap: 40px; }
  .manifesto h2 { grid-column: 2; }
  .manifesto-copy { grid-column: 2; }
  .decision-line { grid-column: 2; }
  .services, .film-grid, .faq, .brief-grid { grid-template-columns: 1fr; }
  .services-intro, .film-sticky, .faq-head { position: static; }
  .service-row { min-height: 250px; grid-template-columns: 40px 1fr 1fr; }
  .service-row > div:last-child { grid-column: auto; }
  .film-reel { margin-top: 30px; }
  .method-intro, .principles-head, .measurement-copy { grid-template-columns: 1fr; row-gap: 22px; }
  .method-intro > p, .principles-head > p, .measurement-copy > p:not(.section-kicker) { margin-top: 0; }
  .lab-layout { grid-template-columns: 1fr; }
  .lab-steps { border-right: 0; border-bottom: 1px solid var(--line); }
  .lab-step { display: none; }
  .lab-step.is-active { display: grid; }
  .metric-list { grid-column: auto; }
  .principle-card { min-height: 330px; }
  .footer-grid { grid-template-columns: .3fr 1fr; }
  .footer-word { font-size: 11vw; }
  .footer-links { display: none; }
}

@media (max-width: 640px) {
  :root { --pad: 20px; }
  .announcement { justify-content: space-between; gap: 12px; font-size: 9px; }
  .announcement a { flex: 0 0 auto; }
  .wordmark { font-size: 15px; }
  .brand-mark { width: 30px; }
  .hero { padding-top: 58px; }
  .hero h1 { font-size: 62px; }
  .hero-lede { font-size: 18px; }
  .hero-actions { align-items: stretch; flex-direction: column; gap: 10px; }
  .hero-actions .button { width: 100%; }
  .hero-actions .text-link { justify-content: space-between; }
  .hero-stage { min-height: 410px; padding: 50px 12px 92px; }
  .stage-meta, .stage-caption { right: 12px; left: 12px; }
  .stage-caption { display: block; }
  .stage-caption p { margin-top: 6px; font-size: 11px; text-align: left; }
  .hero-stage .video-control { right: 20px; bottom: 98px; }
  .hero-index { grid-template-columns: 1fr; gap: 8px; }
  .marquee span { padding: 0 17px; }
  .manifesto-grid { display: block; }
  .manifesto h2 { margin-top: 35px; font-size: 43px; }
  .manifesto-copy { margin-top: 30px; }
  .decision-line { grid-template-columns: 1fr; margin-top: 50px; }
  .decision-line div, .decision-line div:nth-child(2), .decision-line div:last-child { padding: 20px 0; border-right: 0; border-bottom: 1px solid rgba(245,243,237,.14); }
  .decision-line div:last-child { border: 0; }
  .decision-line span { margin-top: 8px; }
  .services { padding-top: 90px; }
  .service-row { grid-template-columns: 30px 1fr; padding: 38px 0; }
  .service-row > div:last-child { grid-column: 1 / -1; }
  .territory-map, .creative-stack, .learning-loop { min-height: 175px; }
  .film-copy { grid-template-columns: 1fr; gap: 12px; }
  .film-card .video-control { bottom: 138px; }
  .film-reel { gap: 70px; }
  .lab-tabs button { padding: 16px 8px; font-size: 9px; }
  .lab-layout { min-height: auto; }
  .lab-steps { padding: 18px 20px; }
  .ad-preview { width: calc(100% - 34px); margin: 28px auto; }
  .preview-visual { min-height: 180px; }
  .lab-foot { align-items: flex-start; flex-direction: column; gap: 7px; }
  .board-grid { grid-template-columns: 1fr; }
  .signal-chart { border-right: 0; border-bottom: 1px solid var(--line); }
  .learning-notes { grid-template-columns: 1fr 1fr 1fr; }
  .learning-notes p { padding: 17px 12px; border-right: 1px solid var(--line); border-bottom: 0; }
  .learning-notes p:last-child { border-right: 0; }
  .principle-grid { grid-template-columns: 1fr; }
  .principle-card { min-height: auto; padding: 28px 0 34px; border-right: 0; border-bottom: 1px solid var(--line); }
  .principle-card h3 { margin-top: 35px; }
  .faq summary { font-size: 17px; }
  .brief-copy h2 { font-size: 50px; }
  .form-row { grid-template-columns: 1fr; gap: 0; }
  .form-foot { align-items: stretch; flex-direction: column; }
  .footer-grid { min-height: 390px; grid-template-columns: 1fr; grid-template-rows: auto auto auto; gap: 35px; align-content: center; }
  .footer-mark { width: 76px; }
  .footer-word { gap: 9px; font-size: 16vw; }
  .footer-meta { display: grid; gap: 8px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .marquee-track { transform: none; }
  .reveal { opacity: 1; transform: none; }
}